It's high on my list. However, Wordpress seems to be the defacto standard of the new Digital Humanities, Blogger seems popular for social media cross-platforming and Websnark just re-launched using with Tumblr, so... I don't know.
My insight is that it's probably easier than it seems once you find the right direction. I know a handful of people who freelance at it and dozens of others who wished they did. If you can pick up some PHP chops, it probably wouldn't hurt.